Do you have a horse or two (or ten) you would like to sell? Get intimidated staring at that blank ad form? You aren’t alone! I’ve been selling the colts we raise off our website for about fifteen years and I still struggle or want to cut corners on occasion. Dont’ do it! Instead, use these tips to prepare an ad that will sell horses. [Read more…] about 3 Tips for ads that sell horses
Most horse breeders know that the internet plays a huge role in horse marketing today. Are you getting all the benefits the internet has to offer your horse breeding program or training business? Or would you like better results and more new customers? A full page ad on Horses of the West will help people learn why you are a great source the next time they want to buy a new horse or breed to a stallion. Read on for a few of the reasons we think it’s a good idea! [Read more…] about Why Your Ranch Should Buy a Full Page Ad Here
NEW from AQHA for 2014 and 2015 . . . Five Panel Genetic Testing Required/Mandatory for all breeding stallions, including TBs approved for use in AQHA programs. The five genetic diseases tested for are HYPP, HERDA, PSSM 1, GBED, and MH. Here’s a quote from AQHA concerning the new requirements.
All stallions exposed to 25 or more mares during the 2014 breeding season will be required to have a genetic disease panel test on file with AQHA prior to the registration of their foals resulting from breedings occurring after January 1, 2014. Additionally, the Stud Book and Registration Committee recommended that all stallions will be required to have a genetic disease panel test on file with AQHA prior to the registration of their foals resulting from breedings occurring after January 1, 2015. [Read more…] about AQHA’s 5 Panel Genetic Disease Testing Requirements
You have posted your horse’s for sale ad, we have approved it and visitors can see the ad on Horses of the West. Now what?
The horse market is pretty competitive today so it’s a good idea to do everything you can to increase visibility and traffic to your ad. Sure, we run the paid for Google ads and others for Horses of the West in general and we provide social media exposure for your ad on our Facebook and Twitter feeds, but what else can you do? Actually, you can do a lot! [Read more…] about Using Social Media to Drive Traffic to Your Horse Ad
Really, I mostly don’t bother with New Year’s Resolutions. When I was younger, I’d always say I was going to lose weight and the diet often lasted 2 days. After a few years of that, I decided formal resolutions weren’t all that productive.
This year I’m going to break with that tradition and make one resolution and I’m going to make it public because I’m desperate to break this bad habit.
This year I am going to file all my registration applications while the colt is young enough that the fee is the lowest possible. ~ Kristin Aus
You have a lot of places you can advertise your horse for sale. Unless your horse is a Kentucky Derby winning stallion, you could probably spend as much on advertising as you have asked for the horse. That won’t work, obviously. Here’s just three of the reasons you should consider investing in a Horses of the West ad for the horse you want to sell.
Professional ads on a specialized site
Ads on Horses of the West have a professional look. We are horse people first so you won’t see us cutting back on the size of the horse pictures so we can clutter up the page you paid for with more ads for things like laptop computers or floor covering. Sure, we need banner advertising revenue to keep going, but we will never let it intrude on your horse for sale ad. That just makes the site look cluttered and junky which in turn will give your potential buyers a bad impression of your horse. Horses of the West exists to sell horses, not to sell banner ads. [Read more…] about Why You Should Advertise Your Horses For Sale Here
We have lots of great plans at Horses of the West. It’s time to let you all in on the general outline of where we are going.
Expanded geographical area
In the past, we accepted advertising only from the states of Montana, North Dakota, and Wyoming. We decided to expand that a great deal.
Our advertiser area is now the western US and Canada. Basically, if you are in a western state in the US or province in Canada, we’d love to have you advertise your horse for sale, your horse breeding ranch, or your horse trainer services on Horses of the West. We are including the Canadian provinces of Manitoba, Saskatchewan, Alberta, and British Columbia. [Read more…] about Horse Marketing Plans
Horses of the West, LLC is owned by three women who are all horse breeders and friends: Bonnie Orvedahl, Sandy Wilson, and Kristin Aus. We live in eastern Montana and western North Dakota.
As lifetime, multi-generational horse breeders we have seen events and circumstances in recent years pressure serious, mid-sized horse breeders. Many breeders have been pushed out and those who have survived have done so by being fortunate, smart and persistent. Really, really persistent. (Persistent enough that at least a few of your good friends who don’t raise horses will question your mental health.)
Many things have worked against the mid-sized breeder lately. Major sale results routinely show the most expensive horses getting higher while the mid-level and lower-mid-level price points continue to soften. The internet, however, has provided a rare opportunity for breeders without deep pockets. By effectively using the internet even small breeders can reach prospective buyers everywhere. It was from our discussions about the state of our industry and the need for services to assist the serious breeder with a “regular person” marketing budget that the idea for Horses of the West was born. [Read more…] about The People Behind Horses of the West – the Horse Marketing Website
Good pictures of horses are important whether you are selling a horse, advertising your stallion or wanting a good picture of your favorite equine partner for the family album. You do not need to be an expert photographer to take good pictures—-just follow a few basic procedures for successful horse photography.
The digital camera is the most versatile tool that the amateur photographer can have. You can take many, many pictures and can choose only the best to print or publish. No need to pay for rolls and rolls of film to be developed. A “point and shoot” digital is sufficient to take the traditional confirmation shot with the horse parallel to the camera. Do not fill the frame with the horse as the nose side and tail side may be slightly distorted, if you do. Better to back up for the shot and crop later—either with scissors or photo software on your computer.
by Cole Germann
As a horse trainer, there are several tasks that I believe are important for the horses before they are turned over to me. When starting colts, I see lots of horses at all different levels of training when they arrive at my place. Some are seven year-old studs that have never been handled. They have just been run in to the trailer straight from the pasture. Others are pets that have been loved too much. Both types of horses present their own significant challenges.